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Google expands media buying with real-time bidding integrations

The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.

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New update to Meta Ads location targeting

Meta quietly rolled out the change without making any announcements.

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3 new enhancements for YouTube Shorts

The new features are being announced at the IABFronts conference this week.

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SEO product manager vs. SEO manager: What's the difference?

Learn the different expectations between these two roles and how each is designed to operate within large organizations.

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ChatGPT fails: 13 common errors and mistakes you need to know

Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.

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Google UA historical data will be available until July 1, 2024

Turndown is also the same date for standard and 360 properties.

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Google: Page experience is not a ranking system, but it is a ranking signal

Google's core ranking systems look to reward content that provides a good page experience.

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New update to Google's Dangerous products or services policy

Violations will be issued, at least 7 days, prior to any suspension of your account.

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How to create a resource page

Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.

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Pinterest and Amazon team up for multi-year ads partnership

The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.